Over a billion people struggle daily to access food, clean water, shelter, and basic good health. Another billion consume more than they need, causing stress, unhappiness & other negative health effects, a strain on society and an even bigger strain on the planet. Somewhere in between, possibly several billion others, work tirelessly to support this wildly unbalanced scenario, at the expense of living life to the fullest and sharing quality time with their families and friends.

'A crisis is an opportunity riding a dangerous wind' ( Chinese proverb)

The Three Billion Free vision delves into opportunities for change at great scale, with an ambitious target of helping a billion people out of suffering and survival mode, by supporting a billion others at the other end of the scale, on a quest for better health, more fulfilling purpose and a lifestyle that regenerates instead of destroys our planet's natural support systems. The by-products of this path to wellness are spare money, land, resources and extra time for the meaningful creative projects, entrepreneurial ventures or voluntary actions that lie in each and every person's heart.

It just so happens that the billion of the world's poorest need exactly these things, and if carried out through the principles of indigenous modernism, these people don't actually need all that much to improve their lives dramatically. In a sense, the cost is better than free, as those funding the change through their lifestyle shifts are actually benefiting too as they will effectively be investing or re-allocating their new surplus cash, whilst enjoying a more fulfilling and spacious life.

The worst affected billion in the middle of all of this who slave away every day for long hours as the powerhouse of the human and environmental destruction paradigm, will also benefit greatly from the transformation. Their livelihoods will continue to be supported by the emerging lifestyles of the new truer wealthy, but in addition, more pleasant living conditions will begin to flow through to them too in a natural automatic way, especially if they also adopt an indigenous modernism mindset.

For this portion of the world's over-worked and underpaid, there will be less work to do but more land and resources available and cleaner, more plentiful natural environments for them to enjoy and rejuvenate in. They too will continue to benefit from rapidly advancing technological advancements taking them, for example, out of factories and into food forests or out of ugly socially dysfunctional urban-industrial sprawls into nourishing leafy towns or village communities, where they begin to enjoy lifestyles where work, leisure and purpose blend more seamlessly.

No longer will the lower or middle classes carry the frustrating burden of working to their detriment to power a system that truly benefits almost nobody, or the disheartening discomfort and guilt of knowing that whilst they have it tough, a billion others have it worse along with the very real fear that they are only ever a few steps away from this if anything goes wrong or they step off the treadmill.

A billion is an initial target for those in the middle but the positive changes will gradually spread up and down and eventually a global system will exist that is as far from dictatorial communism as it is from runaway extreme capitalism, where everyone has a chance to live their true purpose at no expense to anyone else or the planet.